Insight.
Names in different languages are interestingly very similar sometimes.
Idea.
Staying at an Airbnb makes people feel
a local in the city they go to. To show it,
prints and radios spot were made.
Execution.
Because our target group is mostly online,
we are playing our radios on streaming
services like Spotify and Soundcloud.
Credits.
Art Director Leon Celay
Art Director Reinier Wortman
Copywriter Juan Andrés Kebork
Teacher Sarah Buggle
Sr.Copywriter Jung v Matt
Awards.
Bronze at New York Advertising Festival
Student Winner | Communication Arts
