Lidl Germany
Agency M+CSaatchi Berlin
Senior Copywriter Lorenzo Colnaghi
Senior Art Director Reinier Wortman
Director Oliver Bernotat
Location Hamburg
year. 2025
Role: Concept, Art Direction, Production
For Lidl and brotZeit, we told a story rooted in the volunteers’ everyday: the same effort we put into caring for our loved ones can also change someone else’s day, starting with breakfast. A film about care, routine, and real impact.
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