Aroya – Freedom Grams
Agency ServicePlan Innovation
Role Concept
Copywriter Sandra Valencia
Art Director Eduardo Álvarez Lucas
Jr. Copywriter Shruthi Subramanian, Lorenzo Colnaghi
Jr. Art Director Rohil Borole, Kai West Schlosser,
Anastasiia Cherniavska, Ku, Changkyu, Reinier Wortman
Creative Director Franz Röppischer & Lorenz Langgartner
Location Munich
year 2022
Thousands of people are still incarcerated
in the US for what can now be legally bought:
cannabis. So we launched Freedom Grams,
a cannabis brand that comes in the exact
amounts that people are still in prison for,
with all the proceeds going towards ending
cannabis injustice.
C A S E F I L M
K E Y V I S U A L S
D I G I T A L
T Y P O G R A P H Y
