We launched Lidl’s new CI with a product campaign across multiple European markets. At the heart of it: six core films. Using surreal and humorous dream scenes, we showed Lidl in a fresh light, revealing that the best dreams are the ones you can live.

F I L M S

K E Y   V I S U A L S

S O C I A L  N A T I V E  P O S T

 B A N N E R   A N I M A T I O N S

B E H I N D  T H E  S C E N E