Malin+Goetz | Reinier Wortman ||

Idea.

We brainstormed about what things become better with time: wine, cheese, and many
more. Until we got to technology, and specifically: pixels. So it became clear, pixels
get smaller and smaller to provide a smoother look on screens. And that’s when we chose
a well known personality from pop culture who has been through a smooth improvement with
the years: Mario.

Credits.

Copywriter Juan Andrés Kebork

Art Director Leon Celay
Art Director Reinier Wortman

Teacher Marlon von Franquemont
ACD Innocean Berlin

Teacher Chen Yaari
Sr. Copywriter DOJO

Awards