Idea.

We live in a world that strives for representation. We’re all part of it and we all deserve to be
seen and heard. Emoji as a symbol language
is constantly evolving to represent our society
as it changes. But is it representing our nature
as it is today?

Patagonia stands for nature and its will being.
The Forecast Emoji is a truthful and necessary add-on to our daily conversations to raise awareness about the state of nature today
and the next years. Right in front of our noses. Right under our thumbs.