Zalando
Agency: Anomaly Berlin
Creative Director: Karin Reineke, Greg Talbot, Lina Rode
Copywriter: Lorenzo Colnaghi
Art Direction: Theresa Kaussner, Reinier Wortman
Production company: Iconoclast
Director: Francis Plummer
DoP: Robbie Corral
Photography: Wendy Huynh
Role: Concept, Copywriting & Art Direction
For the Berlin Marathon 2025, we created Zalando’s platform campaign around one idea: running isn’t just about what you give, it’s about what you get back. A 360° campaign celebrating running as a human, expressive space, told through real insights and creators. Our last mile with Anomaly Berlin.
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